January 28, 2026
The Rundown
Bowl season is always one of the most exciting times of the year in college athletics travel, and this postseason was one for the books at Sports & Entertainment Travel. From playoff games to iconic New Year’s bowls, our team was on the move coast to coast, delivering first-class experiences for partners and travelers alike.
Going into the postseason, SET was proud to be supporting half of the College Football Playoff field, working with Tulane, Texas Tech, Alabama, Oklahoma, Oregon, and Texas A&M. As the postseason unfolded, plans turned into unforgettable moments, milestone trips, and celebrations in some of college football’s most storied destinations.
One of the standout moments of the postseason was our first ever College Football Playoff First Round trip, traveling to Oxford, Mississippi, for the Tulane vs. Ole Miss matchup. Launching a brand-new playoff travel experience while delivering the seamless execution SET is known for was a major milestone for our team and an exciting glimpse into the future of playoff travel.
From there, our bowl season momentum only grew. SET staff and travelers crossed the country, supporting programs in marquee bowls like the Pinstripe Bowl, the Las Vegas Bowl, and the Citrus Bowl, among many others. No matter the city or kickoff time, our focus remained the same: creating elevated, stress-free travel experiences that allow fans and donors to focus on what matters most, celebrating their team.
The Highlights
One of the most unique highlights of the season was experiencing both sides of the Orange Bowl, traveling with Oregon and Texas Tech to Miami. Ringing in the New Year in South Florida with two incredible fan bases made for a truly special week, filled with sunshine, celebration, and unforgettable postseason energy.
Another iconic New Year’s celebration came out west, where SET supported Alabama at the Rose Bowl. Few stages in college football compare to Pasadena on January 1, and being part of another historic Rose Bowl experience was a reminder of why bowl season travel is so meaningful for fans and programs alike.
Across every destination, our team worked behind the scenes to ensure smooth logistics, elevated events, and memorable moments, all while representing SET’s commitment to excellence. Bowl season isn’t just about the games. It’s about the journeys, the iconic destinations, and the traditions that make college football special.
As we close the book on another successful postseason, we’re grateful for the partners who continue to trust SET year after year with their most important travel moments.
Bowls Attended This Postseason
College Football Playoff First Round, Orange Bowl, Peach Bowl, Rose Bowl, Holiday Bowl, Las Vegas Bowl, Gator Bowl, Rate Bowl, Pop-Tarts Bowl, ReliaQuest Bowl, Citrus Bowl, Alamo Bowl, Pinstripe Bowl
Thank You to Our Partners
A heartfelt thank you to our partners for their continued trust and collaboration:
Georgia Tech, Arizona, Michigan, Texas Tech, Penn State, Tulane, Missouri, Nebraska, Oregon, Minnesota, TCU, Vanderbilt, and Alabama.
We’re already looking ahead to what’s next, and we can’t wait to do it all again!